This course has been updated based on the Firefly product updates made in March 2024. 

Have you ever searched for hours for images that properly capture your message or vision, still without finding a perfect match?

Or have you spent, or don't want to spend, a ton of money on professional design services to create custom visuals?

Or are you looking for a copilot that enhances your creative work process and is safe for commercial use?

Guess what?

With the current state of AI and AI art generation technologies like Firefly, creating visuals tailored to your specific needs is no longer a barrier and now costs just a fraction of what it used to!

What is Firefly? 

Adobe Firefly is a standalone web application that offers new ways for ideating, creating, and enhancing visuals and design elements using generative AI.

In addition to the Firefly web app, Firefly-powered features are also available in other Adobe products such as Express, Photoshop, and more.

Adobe created Firefly to be safe for commercial use, using content without copyright restrictions for training their models. This sets it apart from many other generative AI models, which could cause copyright issues for businesses and organizations.

Apart from commercial viability, Firefly’s explosive popularity, with 3 billion images generated by users since its launch in March 2023, has great potential for businesses and individuals looking to explore generative AI solutions.

Why is it time to learn Generative AI? 

Generative AI is a set of technologies that can create original content, generate insights from large amounts of data, translate languages with near-human accuracy, and potentially even make complex decisions.

ChatGPT, DALL-E, Midjourney, Firefly, and GitHub’s Copilot are some well-known examples.

The rapid advancement of generative AI technologies is now reshaping industries and businesses through new operating models, new products, and services.

Learning about these technologies now prepares individuals for the jobs of tomorrow, ensuring they remain relevant and competitive in an evolving job market.

Course Highlights:

• 5+ hours of HD video content, step-by-step tutorials, and activities.

• Course handbook with 200+ examples of how Firefly's style effects and your prompt description could influence the final output.

• Advanced techniques on crafting effective Firefly prompts with such tools as ChatGPT, MS Copilot, and Adobe Stock.

• Lectures on generative AI fundamentals, including an overview of the AI landscape and how AI generates art.

What is the difference between Firefly and Midjourney? 

There are things that set Firefly apart from other competitive products, including Midjourney, DALL-E, Stable Diffusion, and others:

• Everything created in Firefly is designed to be commercially safe for individuals and enterprise creative teams.

• Firefly comes with a very intuitive, user-friendly, and easy-to-understand interface, so that means you don't have to become a prompt engineer and design instructions densely packed with technical terms and abbreviations like for other similar products.

• While most generative AI tools focus on a single functionality, Firefly, initially focused on image generation, will eventually provide a variety of tools. Firefly users will be able to remove distractions from photos, change the mood of a video, add new elements to illustrations, test out design options, add texture to 3D objects, and even create digital experiences.

Who this course is for:

• Working professionals looking to learn and incorporate generative AI technologies into their daily work and to better visually communicate their ideas.

• Graphic designers looking to incorporate AI into their creative toolkit.

• Entrepreneurs looking to create unique visuals for their business, including logos, product images, and website designs, using AI.

• Marketing professionals looking to create eye-catching and engaging visuals for campaigns or social media content.

• Web designers interested in using AI-generated images to enhance the visual appeal of websites and user interfaces.

• Content creators - bloggers, social media influencers, and video creators - who want to incorporate unique and customized visuals into their content.

• E-commerce professionals seeking to generate product images and visuals for online stores and listings.

• Educators and trainers who teach or train in areas such as design, marketing, or technology and want to incorporate AI-generated images into their course materials.

• Hobbyists and tech enthusiasts who want to learn about AI-generated images for personal projects or creative exploration.

• Career changers considering a career shift into design, marketing, or other fields that can benefit from the skills acquired in this course.