How to grow small to medium firms by understanding marketing differentiation and how to position your services for the greatest profit.
In this course, small firms will learn what it takes to compete in the market and grow a profitable practice. The course explores: *How to stand out in a crowded market *How to identify your ideal client and determine your value *How to solve your client's needs *How to build client loyalty through exceptional client service Field of Study: Communications and Marketing
CPA and Sales Evangelist
Ty is a CPA with almost 20 years of experience in both public accounting and sales. Ty worked as an accountant at firms ranging from small to large prior to moving into the accounting technology sector successfully building sales training programs for both Wolters Kluwer and Bloomberg BNA. Working in different areas of the accounting industry, Ty recognized that sales and business development skills are a necessary part of the job of a CPA, but also the most underserved in terms of skill development and training. Ty’s passion is to provide the tools necessary for accountants to not only be successful, but also enjoy business development. Ty has a Bachelor’s degree in Accountancy from Transylvania University in Lexington, KY.
